5 Creative Ways to Integrate Live into Your Service or App

In today’s competitive digital landscape, engaging users is more important than ever. Whether you’re in retail, entertainment, or any other industry, finding innovative ways to keep your audience engaged can be the key to success. Enter Showstopper—a powerful solution that allows you to integrate live interactive gameshows directly into your app or website. Built on Codices technology, Showstopper makes it easy to add live video and interactive streaming to your platform, helping you create memorable experiences that keep users coming back for more.

Here are five ways you can use Showstopper to enhance your app or service:

1. Retail: Give Shoppers a Reason to Open Your App (Even When They’re Not Ready to Buy)

Example: Sephora

In retail, one of the biggest challenges is getting customers to open your app when they’re not actively thinking about making a purchase. By integrating live interactive gameshows, you can create engaging experiences that entice users to open your app regularly. For instance, Sephora could host a weekly live trivia game about beauty tips and trends, offering exclusive discounts or product samples as prizes. This not only drives app opens but also keeps your brand top of mind when customers are ready to make a purchase.

2. Entertainment Apps: Increase Weekly/Daily Viewers

Example: Netflix

Entertainment apps are always looking for ways to boost viewer engagement and encourage regular app visits. By adding live interactive gameshows, platforms like Netflix could create a unique experience for viewers. Imagine a weekly quiz show where fans of a popular series compete to answer questions about the show’s latest episode. The winners could receive exclusive access to behind-the-scenes content or early releases of upcoming episodes. This not only increases daily or weekly viewership but also deepens the audience’s connection to the content.

3. Community Engagement: Boost User Interaction

Example: Strava

Apps with a strong community component, like Strava, can benefit immensely from live interactive gameshows. By integrating Showstopper, Strava could host live competitions where users compete in real-time challenges related to fitness or outdoor activities. For example, a live trivia game about cycling or running that rewards participants with badges or gear could foster a sense of community and encourage more interaction among users. This not only makes the app more engaging but also strengthens the bond between users.

4. Monetization: Increase Revenue through Interactive Engagement

Example: Spotify

For apps looking to monetize their user base more effectively, live interactive gameshows offer a unique opportunity. Take Spotify, for instance—by adding a live music trivia game that users can participate in during their listening sessions, Spotify could offer in-app purchases or sponsored prizes. For example, users might have the chance to win concert tickets, premium memberships, or exclusive merchandise by purchasing entry tokens for the game. This not only provides a new revenue stream but also keeps users engaged and willing to spend more time (and money) within the app.

5. Education: Make Learning Fun and Interactive

Example: Duolingo

Educational apps can greatly benefit from the integration of live interactive gameshows. Duolingo, for instance, could use Showstopper to create live language trivia games where learners compete against each other in real-time. These games could be themed around specific language skills or cultural knowledge, offering learners the chance to win in-app rewards or certificates. This not only makes learning more engaging and fun but also encourages regular app use, helping users stay committed to their language goals.

Conclusion

Showstopper provides an easy-to-integrate solution that can revolutionize how you engage your users. Whether you’re looking to boost daily active users, increase monetization, or simply create a more interactive community, live gameshows are a powerful tool that can set your app apart from the competition. With Showstopper, you have the flexibility to design custom experiences that align perfectly with your brand and audience. Don’t miss the opportunity to take your app to the next level with this cutting-edge technology.

Designing a Simple and Effective Live Controls Dashboard for Content Creators

When it comes to live streaming, the experience is everything. For content creators, managing a live show goes beyond just appearing on screen. They need to juggle multiple tasks simultaneously—engaging with the audience, managing the flow of content, and ensuring the show runs smoothly. With all this in mind, the design of a live controls dashboard becomes critical. At the heart of our design philosophy is simplicity, ensuring creators can focus on what truly matters: their content and their audience.

Keeping It Simple: A Core Design Principle

One of the biggest challenges in designing our live controls dashboard was ensuring that it remained intuitive and easy to use. Content creators shouldn't have to spend precious time navigating through a complex interface. Instead, they should have everything they need right at their fingertips, with minimal clicks and no guesswork involved.

From the outset, we embraced a minimalist design, stripping away unnecessary elements and focusing on the essentials. Every button, every control, and every piece of information is there for a reason. This approach ensures that creators can quickly find what they need without getting overwhelmed by options.

Control and Flexibility: Empowering Creators

We believe that the creator should have full control over the flow of their show. This means providing them with the tools they need to manage every aspect of the live stream without feeling restricted. Our dashboard allows creators to:

1. Select and Manage Shows Seamlessly: The first thing a creator does is choose which show they want to manage. We've made this process straightforward by presenting all available shows in a grid format, each with a distinctive visual identifier. Whether it's a quiz show, a discussion panel, or a casual chat, creators can switch between shows effortlessly.

2. Streamline Communication: Audience interaction is a key component of any live show. Our dashboard includes an easy-to-access chat feature, ensuring that creators can see and respond to messages without losing focus on the stream. Additionally, we’ve integrated a system to highlight key messages, allowing creators to emphasize important points or responses from the audience with a single click.

3. Customizable Controls for a Tailored Experience: Recognizing that every show is unique, we’ve made the live controls dashboard highly customizable. Creators can rearrange and prioritize controls based on their preferences. This flexibility means that whether they need to adjust audio levels, change camera angles, or cue up the next segment, they can do so in a way that feels natural and efficient to them.

A Focus on Functionality: The Technical Aspects

Behind the clean and simple interface lies a robust system designed to handle the demands of live streaming. We’ve prioritized performance, ensuring that the dashboard operates smoothly even during the most intense live shows. The interface is responsive and works seamlessly across different devices, whether the creator is using a desktop computer, a tablet, or a smartphone.

To further enhance the user experience, we've implemented real-time analytics directly into the dashboard. Creators can monitor their viewer count, engagement levels, and other key metrics without having to switch to another screen. This real-time feedback helps them adjust their show on the fly, making data-driven decisions that improve the overall quality of the stream.

Conclusion: Simplifying the Complex

In the world of live streaming, complexity can be a creator's worst enemy. By focusing on simplicity, control, and functionality, we've designed a live controls dashboard that not only meets the needs of today’s content creators but also empowers them to deliver the best possible experience for their audience. Our goal is to make sure that creators can focus on what they do best—entertaining, educating, and engaging with their viewers—while we take care of the rest.

With this dashboard, we're confident that content creators will find the perfect balance between control and simplicity, making their live streaming experience as smooth and enjoyable as possible.

A New Direction

We are excited to share a major update in our business direction. Moving forward, we will be transitioning from our direct-to-consumer platform, Moar, to fully embracing a business-to-business (B2B) model, where we will focus on creating innovative shows for the world’s most forward-thinking brands. This strategic shift allows us to harness our unique technology and expertise to provide new clients with exceptional opportunities to engage, monetize, and retain audiences in fresh, dynamic ways.

Moar has been a creative hub, enabling users to participate in real-time game shows and fostering a vibrant community of passionate viewers and creators. This experience has been pivotal in developing our skills and refining the technology that empowers us to deliver groundbreaking content. We believe that our proficiency in interactive media can greatly benefit brands seeking to craft memorable and engaging experiences for their audiences.

Our new focus will center on two key areas:

1. World-Class Technology and Production Services: We will offer our state-of-the-art technology and comprehensive services to brands, helping them create custom live interactive content. From concept to execution, we will collaborate closely with our partners to bring compelling visions to life.

2. Twitch Live Gameshow Activations: With over 3 million monthly viewers on Quiz Kit, we will continue to provide tailored live game show activations for Twitch. This will enable brands to tap into the vibrant Twitch community, delivering interactive experiences that resonate with this dynamic audience.

The decision to pivot from Moar to a B2B model stems from our desire to maximize the impact of our technology and expertise. While Moar succeeded in delivering a unique user experience, we see tremendous potential in helping brands utilize our interactive content capabilities. This move allows us to focus on our core strength—creating captivating, interactive experiences—while equipping brands with the tools and support needed to engage their audiences effectively.

For brands, this shift opens up exciting new opportunities. Whether your goal is to enhance customer engagement, generate buzz around a new product, or offer a distinctive entertainment experience, we are here to help.

We remain dedicated to pushing the boundaries of interactive entertainment and look forward to collaborating with innovative brands on this journey.